Residents in Victoria Point and surrounding suburbs now have a new, convenient way to save lives, as the Australian Red Cross Lifeblood brings its blood donation centres directly into local neighbourhoods.
The initiative is part of a wider Brisbane campaign aiming to make the life-saving act of giving blood more accessible for thousands of people and meet a critical community need for donations.
Bringing Donations Closer to Home
Australian Red Cross Lifeblood has launched a series of “Pop-Up” donor centres across the Greater Brisbane area in an effort to collect an additional 10,000 blood donations over the next year. These pop-ups are essentially mobile donor centres, set up in familiar local venues like community halls and sports clubs for several days at a time before moving to the next location.
The program began this week in Holland Park, with centres in Mt Ommaney, Mt Gravatt, Cleveland, Toowong, and Springfield also scheduled in the coming weeks and months. By bringing the facilities into the heart of suburban communities, the organisation hopes to remove the barrier of travel for many potential donors.
Community Support is Crucial
Lifeblood spokesperson Belinda Smetioukh explained that the success of the pop-up model relies heavily on local community support. While Lifeblood is confident there are enough eligible donors, she stressed the importance of residents booking and filling the available appointments to ensure the pop-up centres can continue to visit these locations.
Victoria Point residents can contribute at the YMCA on Link Road from 22 September to 3 October, and again from 15 to 24 December. Those in Cleveland can visit the Comfort Hotel Pacific from 11 to 17 August. To become a donor, individuals can simply drop into a pop-up, book an appointment online at lifeblood.com.au, call 13 14 95, or use the free Donate Blood app.
Published Date 24-July-2025
