Capalabais facing a festive challenge, with organisers at local shopping centres calling for more Santas to meet growing demand from families this Christmas.
Rising Demand for Santa Photos
Organisers say the popularity of Christmas photos has increased each year, with parents keen to capture special moments for their children. Extended shopping hours have also made it harder for a single Santa to manage long shifts.

To ensure everyone has a chance to enjoy the tradition, more Santas are being recruited for shorter sessions at Capalaba and Wynnum centres.
What Makes a Santa
The role does not depend on a real beard or large frame, with padding, wigs, and whiskers provided. Organisers stress that enthusiasm for Christmas and a love of people are the most important qualities.

The job is centred on creating smiles, engaging with children, and listening carefully to their wishes. While children’s requests once focused on toys, organisers note that many now ask for expensive gifts such as pets, computers, or electric bikes.
Who Takes the Role
Many Santas are retirees who return each year, enjoying the chance to spread Christmas cheer while earning seasonal income. With pay starting at $30 an hour plus penalties, some use the extra money to fund holidays after the festive season.
Mrs Claus has also become a familiar feature at events, with shopping centres adding activities such as storytime, cookie-making, and photos.
Applying for the Job
Anyone interested in joining the seasonal team will need to complete a police check and specific training. Organisers encourage those who enjoy the Christmas spirit to apply, emphasising that the role is about creating a welcoming experience for families.
Applications can be made by emailing info@jampromo.com.au or calling 0408 873 799.
Published 15-September-2025
Featured Photo Credit: Canva / For Illustration Purpose Only





